FitCityFamily Features: Suzy Batiz of Poo-Pourri

We had the opportunity to interview SUZY BATIZ of Poo-Pourri! You’ve probably heard her on some amazing podcasts like Almost30 and The Skinny Confidential, which is how we became obsessed with her story, her spunk and her product. This interview hits on everything we love about featuring people that are doing things to better themselves, their communities and the world at large.

Get ready to be inspired!

Q: Tell us a little bit about yourself. Who is Suzy Batiz?

A: A lot of people know me as the creator and CEO of Poo~Pourri, the all-natural before-you-go toilet spray. Recently, I also launched a new lovechild called supernatural, a  line of game-changing household cleaning concentrates. However, my true passion is helping people figure out that they can create any life they imagine by tuning into what turns them on and following alive ideas! My successful businesses came after decades of struggle. Poverty, sexual and domestic abuse, a suicide attempt and two bankruptcies… you name it and I checked that dysfunctional box! It wasn’t until I figured out how to use my intuition as a guide to my creative energy that I finally found success. I think of my businesses as creative expressions and I never shy away from using these creative outlets to tackle taboo topics.

Today, I spend as much of my time as I can doing talks and workshops to teach others how to tune into this magic within us all! I also share out a lot of my tips for living life and running a business in a naturally abundant flow state on my social channels @suzybatiz!

Q: What was the inspiration behind Poo-Pourri?

A: I started Poo~Pourri while I was on a spiritual sabbatical. After my second bankruptcy at 38, I swore off business. I had more than 12 failed businesses and had done everything society “told” me to do – sold out, pushed through, negotiated deals and networked my butt off only to find myself with nothing. I declared myself the worst entrepreneur ever. What I realized is that, aside from being financially bankrupt, I was spiritually bankrupt. I spent a lot of time on myself and it was after I found true inner happiness, I stumbled upon an idea that made me feel alive.

When I was at a dinner party, my brother-in-law jokingly asked if bathroom odor could be trapped. Suddenly, I got chill-bumps, my world went into hi-def, my energy increased, and I said I could do it! My passion was oils – I’d worked with them for over a decade and even though everyone else thought I was crazy, I knew I could make an essential oil product to sit on top of the water and trap bathroom odor. I never thought of this as a business opportunity, but the idea wouldn’t leave me alone and I worked tirelessly to prove I could do it. Once I nailed the formula, I couldn’t keep it to myself and decided to share it with the world!

Q: What do you love most about your job?

A: I love that it doesn’t feel like job. I have fun every single day – it lights me up. I’ve always said that the minute I’m not having fun with it anymore, I won’t be there. I spent too much time at the beginning of my life doing things that didn’t light me up. At the end of it all I want to be able to look back and say that I had a good time!

Q: Take us through a day in the life!

A: I’m not usually a routine oriented person, with the exception being my mornings. I wake up, typically around 5, and immediately have a cup of tea and meditate. Those are my non-negotiables. No matter where I am, I have to start my day with tea and meditation otherwise everything else is off. Then, I get in a workout, either yoga or HIIT training. Next, I spend some time writing before I get ready and head to the office to start the workday around 10 am. The day to day at the office varies from brainstorming sessions, meetings, interviews, product development and more. I typically leave the office around 4. My evenings are spent another reading a book, watching motivational teachers’ videos or visiting with friends. Sometimes, they’re spent just lying on the swing in my living room being present and taking everything in! I almost always take a long soaking bath each night and an infrared sauna a few times a week.  


Q:  What's your favorite way to stay active?

A: I typically work out 6 days a week, even when I’m traveling. I rotate between practicing yoga and HIIT training, like Crossfit. My yoga and meditation practice grounds me, but I started doing HIIT to increase my brain health. It’s funny, but for years I treated my brain with psychological healing practices, without really thinking of it as an organ. I got a brain scan done at the Amen Clinics and the director told me that they’ve noticed the most changes in the brain from Crossfit and HIIT because it increases your metabolism so much, which means more oxygen is getting to the brain. That’s when it hit me that I exercise to maintain my organ health for other organs, like my heart, so I should do that for my brain!

Q: What do you love most about YOUR #FitCityFamily (aka the health and wellness community that you interact with!)

A: I can’t really work out by myself because I know that I’ll put it off.  For that reason, I always workout with a trainer. My #fitcityfamily, a.k.a. the expensive trainers and yoga instructors, help keep me accountable! Sometimes, I go to yoga with friends as a social endeavor in the evenings and weekends in addition to my morning workouts.  


Suzy + The Blondes